The Launch
Content Playbook

A step-by-step content roadmap and AI toolkit, so you can launch to a room of eager fans ready to buy.(Without being too salesy, even.)

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Hey.It's Erica Schneider and Rob Lennon.Together, we've launched dozens of products and trainings over the past 2 years.Combined, we've earned over $1 million from these launches.

Launching products and building hype for our services has been enough for both of us to be able to leave our jobs and support our families as independent entrepreneurs.And now we're sharing what we've learned along the way.The Launch Content Playbook gives you a roadmap of our process, tactics, and content strategy for running launches that can't fail.It's a no-fluff system, with step-by-step guides, blueprints, and 150+ examples of posts and emails we've written for our launches.Plus, we've created an AI Launch Content Assistant to help you rapidly apply this roadmap for your product, audience, and ideal customer.There's no way this investment doesn't pay for itself.So. Are you ready?Let's get a-launchin'.——Erica & Rob

• Unlock your launch blueprints

Struggling with what content to use for your launch?

If you're like me (Erica).Or like me, (Rob).We put SO much time and energy into building our products and offers.So much research, and care, and effort to make them the best they can be.But when it comes time to do the marketing, to do the launch...

It's like a whole new product needs to be created.

I'm supposed to email like 10+ times??? About what???What do I post other than "please buy my stuff"?How can I tell the story of how my product transforms people's lives and solves their pain?I just want people to see how valuable this offer is.Launching a product or service is high-stakes and can feel overwhelming.From brainstorming content ideas to trying to figure out how to not come across as salesy, the process is rough.Creating launch content is time-consuming.It's stressful.You may already be burned out from creating the product.

But if you don't create enough content to promote it?...if you don't send enough emails?...if you don't post enough social posts?That ruins the investment into the precious product you just created.

Launch Content Chaos =
More Stress, Less Success

Launches are hard enough as it is.When you’re juggling multiple tasks without a structured plan, you waste precious time and energy on ineffective content.Your audience gets confused, or doesn't care.You feel judged.Engagement drops.Sales never materialize.You didn't create enough launch content OR you didn't create the right kind of launch content.Ugh.The lack of consistency and strategic planning turns what should be a moment of triumph into a nightmare of missed opportunities.After spending so much time building something to launch, it's crushing to screw up the marketing.

Introducing:
The Launch Content Playbook

The Launch Content Playbook is your no frills blueprint to planning, creating, and deploying launch content.

Whether you're a creator, solopreneur, start-up, side-hustler, or SMB, this playbook equips you to create all your launch promo content every time.

Use a value-driven and soft-CTA approace so your customers are interested in purchasing without tarnishing your reputation or leaving you seeming overly salesy.

Get the frameworks, blueprints, and an AI launch planner to make your next launch awesome

→ Make Content Decisions Easily

From pre-launch buzz to post-launch follow-up, our detailed blueprints ensure you know exactly what content to create and when to share it.No more guesswork—just a clear, actionable plan that guides you through every step of your launch.

→ Less Planning, More Launching

No more splitting your focus, jumping back and forth between strategy and execution.With a strategic & customizable launch content plan in your pocket, you can stop stressing about the launch content and simply run amazing launches.

→ More Touchpoints. More Sales.

Maintain a steady flow of high-quality content that keeps your audience excited to hear more.Yes, people can actually enjoy being sold to. When done right.With a hungry fan-base and more opportunities to be in front of them, you'll naturally convert more sales.

→ Proven Tactics for Non-Salesy People

Our proven content plans are designed to maximize conversions by providing value and entertainment without being excessively salesy.Our blueprints and playbook minimize pushiness, striking a good balance to get the sale, but not at the cost of your respect.Like when Gary V. says, "Jab, Jab, Jab, Right Hook," but without the metaphor of punching your customers in the face.

Okay, cool.
But what do I get?

$249 VALUE

→ The Launch Content Playbook

Easy-to-execute "plays" — frameworks covering content for every stage of the launch process, from pre-launch planning to post-launch follow-up.Why this? It gives you a clear, structured approach to content creation, eliminating guesswork and giving you a menu of options to pick from.

$299 VALUE

→ Bonus #1
Unstoppable Launch Blueprints (Sm, Med, Lrg)

Three detailed blueprints and frameworks covering every stage of the launch process, from pre-launch planning to post-launch follow-up.From a week-long launch to over a month, these multi-sized blueprints show you how to craft and pace a launch narrative over time.Why this? Like big ole checklists, these blueprints make it super easy to just start creating launch content ASAP without overthinking, whether the campaign is big or small.

$249 VALUE

→ Bonus #2:
Launch Clarity + Roadmapper AIs

A custom AI that generates a content plan for your launch automatically based on a description of your product and target customer.Note: The prompts for this automation are not included.Why this? Why not. Rob's one of the world's top prompt engineers, so let's put those AI skills to use to make things even easier for you. We'll teach the bot to do half the implementation for you.

$199 VALUE

→ Bonus #3:
Launch Content Vault x150

Our personal archive of 150+ pieces of launch content, with each entry enhanced to show the structure content structure and psychological principles behind each piece.Why this? Inspires you and helps streamlines content creation, ensuring high-quality and engaging content without starting from scratch.

Total Value vs. What You Pay

• Launch Content Playbook: $249
• BONUS #1 - 3 Unstoppable Launch Blueprints: $299
• BONUS #2 - 10 custom content plans, courtesy of Launch Clarity AI and Launch Roadmapper AI: $249
• BONUS #3 - Launch Content Vault x150: $199
• BONUS #4 - 3 landing page frameworks: $149
• BONUS #5 - Workshop recording: "How I built an epic AI-powered lead magnet in an afternoon using free tools": $349

...plus an unrevealed cross-over bonus if you also own Rob's AI writing system Content Reactor

Total Value: $1484

Your Price:

$1,484  $449

• Let's get it

From the duo behind $1M in launches with 4,000+ happy customers

More of what people are saying:

• Yeah, let's lock this in

No Risk Guarantee

If for any reason you're not pleased by this precious resource, that's cool.Just message us within 7 days of getting it and we'll refund your money, no questions asked.We're confident this is a fantastic bundle and have no problem backing it up with a full guarantee.

• Get your money back if you don't like it

Decision time. What'll it be?

The Launch Content Playbook is a personalized, no-fluff resource including:
• Custom content blueprints
• Concept handbook
• AI launch content roadmapper
• +++ Way too many bonuses...designed to help creators, solopreneurs, and entrepreneurs like us effectively execute the content for their next launch.Know exactly what content to create and when to deploy it at every stage.

• Buy now

$1,484  $449

More of what people are saying:

The Launch Content Playbook

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©️ 2024-2025 Erica Schneider and Rob Lennon

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©️ 2024-2025 Erica Schneider and Rob Lennon